
Bronze Budget Plan
This plan is specifically geared towards those businesses who are just beginning to enter a digital market. The primary strategy of this plan is that of awareness.
We will levy the awareness strength of broad terms to, first, identify sets that generate traffic. From here, we will begin to identify traffic that converts, and isolate said traffic.
After the onset of conversion, we can then begin to optimize conversion frequency with such strategies as A/B testing and budget shifting.
Digital growth relies on data,
not hunches.
Features of this plan:
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Google Search (focus)
Awareness (focus; yet channels available for conversions)
Account Setup
Ads/ Descriptions (custom and dynamic)
Price Assets (2-week waiting period)
Optimization Score (monitor and tweak)
Google Tags (conversion tracking)
Weekly Reports (2-week waiting period)
Monthly Reports (campaign progress)
The Focus
Bronze Budget.
The focus of the Bronze Budget Plan is that of awareness. As a business just entering a digital market, it is important to allow your market segment to get familiar with your brand, inititally, before progressing into stronger sales initiatives.
With that said, your campaigns will still be positioned to track conversions, even at the Bronze Budget level.
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All of our contracts are month-to-month as, this allows us to earn your trust while giving you the freedom of not being 'locked in'.
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How it Works.
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This setup includes the installation of Google Tags. These snippets allow google ads to track how users interact with your website or web assets, and is the main engine behind conversion tracking.
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The content includes a relevant mix of headlines, descriptions, images, URLs, and video (Silver Budget Enhance plan and above).
Our goal is always to get the most valuable clicks/ impressions for the lowest CPC possible. Competitive industries may have high CPC thresholds, but there is always a path for getting exposure at a lower cost. We find these angles because we are conservative, and we care.
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Through such indicators as A/B testing and conversion rate evaluation (among others), we continually seek angles and opportunities to optimize performance.
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We understand that you are busy meeting your business mandates much of the time, but, we want you to know that we are partners in your success. Let's lean on each other to help your business shine!
